The Origins of Eco-Friendly Terms in Green Marketing

“I like good, strong words that mean something…”- Louisa May Alcott, Little Women There’s a lot of focus on targeting consumers in the Western world and emerging markets with eco-friendly messaging. And much of it sounds, well, the same. After a while, words like ‘environmentally-friendly’ or ‘sustainable’ can become white noise to people when stamped […]

Content Writing Copywriting

4 Ways to Tell Better B2B Customer Stories for Food Brands

What can you do as a B2B ingredient supplier or flavor developer to tell better customer stories? According to Innova Marketing Insights, six out of ten consumers worldwide care about understanding where their food comes from. And as a B2B marketer, your story is just as important to the overall narrative of food as the […]

Content Marketing Content Strategy Content Writing

A Good Digital Strategy: What Food Tech Brands and Suppliers Need to Create One

Let’s go on a trip. In this case, we’re going to see what it takes to create a good digital strategy. If you had a choice to go anywhere right now, where would you go? Bali? The Bahamas? Maybe Barcelona? Imagine what it looks like once you arrive. You’re surrounded by new sights, sounds, and […]

Content Marketing Content Writing

17 Ways to Blow Out Your Food Tech Content When You Need Ideas

It happens. You’ve got one idea and feel like you’ve exhausted every take on it. But what if there was a way to keep going and find a fresh angle on a topic? You don’t always have to reinvent the wheel, which is especially true for food tech content. If you have a strong idea, […]

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