The Origins of Eco-Friendly Terms in Green Marketing
“I like good, strong words that mean something…”- Louisa May Alcott, Little Women There’s a lot of focus on targeting consumers in the Western world and emerging markets with eco-friendly messaging. And much of it sounds, well, the same. After a while, words like ‘environmentally-friendly’ or ‘sustainable’ can become white noise to people when stamped […]
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