It’s a simple question with a complicated answer.
Each part of the sales funnel, from paid ads to landing pages and emails, that I write is backed by Voice of Customer (VoC) research. It makes sense of what people say about your products – and your industry.
It involves tons of investigation and hard data, not wild guesses and hacks. This detective work ensures that the discussions you’re having with customers are the ones they need to hear.
We’ll start off with a call where I’ll learn more about your business.
Then I’ll dive into Voice of Customer research to get to the nitty-gritty of what your customers are thinking.
After collecting and organizing this data, I’ll write and wireframe the ad, email, or landing page copy based on your KPIs and conversion best practices.
To see how effective your messaging is, I’ll test, validate, optimize, and repeat until the copy is working hard for you.
After copy implementation and launch, the story isn’t over yet. I’ll analyze the results of your ad, landing page, or email copy to bring everything full circle.