4 Ways to Tell Better B2B Customer Stories for Food Brands

What can you do as a B2B ingredient supplier or flavor developer to tell better customer stories? According to Innova Marketing Insights, six out of ten consumers worldwide care about understanding where their food comes from. And as a B2B marketer, your story is just as important to the overall narrative of food as the […]

Nurturing Customer Relationships

Food Matters Live 2020: A Review of Clean Label Food Trends

Recently, I “attended” the Food Matters Live 2020 virtual conference. It was two days of listening to the top minds in the food industry discuss clean label food trends and consumer messaging. Hopefully, next year the state of the world will be a little less volatile (looking at you, Covid), and this will be an in-person conference […]

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