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4 Ways to Tell Better B2B Customer Stories for Food Brands

What can you do as a B2B ingredient supplier or flavor developer to tell better customer stories? According to Innova Marketing Insights, six out of ten consumers worldwide care about understanding where their food comes from. And as a B2B marketer, your story is just as important to the overall narrative of food as the […]
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Nurturing Customer Relationships

Food Matters Live 2020: A Review of Clean Label Food Trends

Recently, I “attended” the Food Matters Live 2020 virtual conference. It was two days of listening to the top minds in the food industry discuss clean label food trends and consumer messaging. Hopefully, next year the state of the world will be a little less volatile (looking at you, Covid), and this will be an in-person conference […]
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About Me

Hi there, I’m Teni! If you’ve made it here, you obviously enjoy food, health, and content, right? Here you’ll find musings on how B2B food and beverage businesses can tell better stories that resonate with their readers. Heck, you might even find a few pop culture references from the ’80s and ’90s sprinkled in here too. Oh, who are we kidding? You will.

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Recent Posts
  • Long-form SEO Content: The Next Big Thing for Food Tech Brands
  • The Origins of Eco-Friendly Terms in Green Marketing
  • 4 Ways to Tell Better B2B Customer Stories for Food Brands
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