Get it with a brand voice strategy that deciphers what your customers want—so your message lands perfectly.
Your strongest messaging comes from your buyers
When your messaging isn’t working for your business, maybe it’s time to rethink your strategy
What’s obvious to you about your products isn’t always the same for your customers. But when you understand what motivates them to buy, you can weave it into your sales and marketing copy.
Then, you can say “goodbye” to:
- Low sales, or worse, no sales
- Wasting time and money targeting—and speaking to—the wrong people
- Guessing what your buyers really want
- Creating unfocused marketing that doesn’t meet your business objectives
- Sending out communications that don’t connect with your audience
Fill in the gaps holding your business back
Your customers are talking. But are you listening? Whether you’re selling to people locally or overseas, those buyers have to see where your products fit into their lives.
Proving to buyers how your business bridges the gap between them and your offer(s) can lead to more conversions because you’re:
- Delivering messaging so in tune with your customers that they’ll wonder if you’re reading their minds
- Making it easier for people to trust that your products are on their wavelength
- Providing laser-focused, “gotta have it” value propositions to potential buyers
- Translating your message into one your perfect-fit customers want more of
- Showing the world your business has a distinctive, powerful brand voice people can’t ignore
But more importantly, by demonstrating to customers that you know them, you spend more time nurturing the relationship instead of trying to salvage it.
Helping businesses speak to their customers
“Teni gets our company. She’s completely invested in getting to know who we are and what makes us tick. Every time we work together, the process is seamless because she does her due diligence to stay on top of our industry.”
- Kyle Strahl, KEYLAY Design
SERVICES
Before buyers give you the nod, you’ll need to make sense of the dialogue happening in their heads—and, sometimes, your own
COPY SPOTLIGHT AUDIT
See where the gaps are in your messaging
Identify the parts of your messaging that stop people from taking the next step so you can get more conversions on your site, landing, or sales page.
BRAND VOICE BLUEPRINT
Set your brand voice guidelines in stone
Stake your claim on your company’s personality and voice. When buyers see your ads out in the wild, they know it’s undeniably “you.”
PRODUCT MESSAGING FRAMEWORK
Get the building blocks for your marketing communications
Listen in on the discussion in your buyers’ minds so your product marketing answers all their questions—even the ones they haven’t thought of yet.
CASE STUDY
Turning customer insights into messaging opportunities for a new product release
PSF had a game-changing product, but their packaging wasn’t winning over buyers. See how customer research and interviews uncovered new opportunities to speak to a diverse group of people.
ABOUT ME
There’s an entire conversation happening in your customers’ heads that you need to hear
Hey there! I’m Teni, and I’m committed to giving you the real reasons why your customers buy, so your messaging is based on facts, not guesses.
I have the types of in-depth conversations with you, your team, and your customers that make everyone say, “Now, that’s a good question!”
With this information, I help you get clear on the pushes and pulls of those internal dialogues so that when buyers interact with your products and services through your marketing, it strikes a chord.
As seen in
Ready to know what your customers really think? Let’s talk about your messaging strategy.
Start having the right discussions with the right buyers to help you get real, actionable insights straight from the source.
With this knowledge, you’ll solidify your brand voice, so your messaging meets people where they’re at and gets to the heart of what matters most to them.