B2B buyers are pretty damn frustrated with your site. Here’s how to fix it.

Homepages get a lot of love. But what about the pages between the homepage and checkout? Not focusing on optimizing them creates leaks in your funnel. These leaks ultimately frustrate your prospects who made it to your site.  Half of the B2B buyers believe the e-commerce supplier sites they visit don’t live up to their expectations.  So […]
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Why Ecommerce Visitors Bounce From Sites (and How to Stop It)

You don’t need to understand what makes people stay on your B2B ecommerce site or why they leave if you have a lot of traffic coming through. Eventually, you’ll turn a few of those visitors into buyers. It’s a waste of time and resources to parse out the problems leading to high exit rates and […]
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Why Ingredient Suppliers Need to Use Sustainability as a Marketing Tool

A few days ago, I listened to an episode of the Table Talk podcast from Food Matters. They interviewed Michelle Coluccio, International Sales Director at Connoils, producer of specialty oils and oil powders. While listening to the podcast, Michelle said something that stuck out. It inspired this post. She’s right. Manufacturers look for ingredient suppliers […]
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