Are your product offers as innovative as you think?

It’s tempting to call yourself a leader in product innovation. And when your products align with your core competencies, it makes sense to shout it from the rooftops. But getting there means understanding what you’re selling and the audience coming to buy it. The danger of calling your business a product leader is that you […]

Why ask why? A starting point to optimizing your offers

In the study titled “Compliance Without Pressure: The Foot-in-the-Door Technique,” researchers showed that people need a reason to decline an offer, especially a reasonable one. It’s difficult for most people to reject it just because they don’t want to. But to get to the bottom of why potential customers resist an offer, you have to […]

What If Personal Space Online Leads to Better Personalized Experiences?

I remember going to dinner with my now husband, who was about to fly back to Europe. We only had a few precious hours before I had to take him to the airport. On the way, we stopped at one of the top-rated Thai restaurants in the city, which was family-owned. We sat down, and […]

Millennial B2B buyers are skeptical about suppliers’ sites. Here’s how to overcome it.

Some people still gravitate towards in-person meetings and phone calls because they appreciate the personal touch. But others, usually younger B2B millennial buyers, prefer a different approach. Research shows that these buyers prefer finding information on their own time and hate sales calls with reps. And since 74% of these buyers evaluate suppliers online, many of […]

B2B buyers are pretty damn frustrated with your site. Here’s how to fix it.

Homepages get a lot of love. But what about the pages between the homepage and checkout? Not focusing on optimizing them creates leaks in your funnel. These leaks ultimately frustrate your prospects who made it to your site. Half of the B2B buyers believe the e-commerce supplier sites they visit don’t live up to their expectations. So […]

Why Ecommerce Visitors Bounce From Sites (and How to Stop It)

You don’t need to understand what makes people stay on your B2B ecommerce site or why they leave if you have a lot of traffic coming through. Eventually, you’ll turn a few of those visitors into buyers. It’s a waste of time and resources to parse out the problems leading to high exit rates and […]

A Good Digital Strategy: What Food Tech Brands and Suppliers Need to Create One

Let’s go on a trip. In this case, we’re going to see what it takes to create a good digital strategy. If you had a choice to go anywhere right now, where would you go? Bali? The Bahamas? Maybe Barcelona? Imagine what it looks like once you arrive. You’re surrounded by new sights, sounds, and […]

Why Ingredient Suppliers Need to Use Sustainability as a Marketing Tool

A few days ago, I listened to an episode of the Table Talk podcast from Food Matters. They interviewed Michelle Coluccio, International Sales Director at Connoils, producer of specialty oils and oil powders. While listening to the podcast, Michelle said something that stuck out. It inspired this post. She’s right. Manufacturers look for ingredient suppliers […]