Why You Need to Analyze Your Competitors’ Website Copy to Reach Your Ideal Customers

There’s a not-so-subtle pressure on marketers and business owners to know what the competition is doing. What are they doing on social media? What’s their latest product? What are people saying about it, and them, online? It’s one thing after another, and it’s overwhelming. If you notice, one thing on the list isn’t mentioned: knowing […]

Optimize your website copy to convert readers below the fold

It’s all about what’s above the fold, right? According to many studies, that’s what most website visitors care about. But what about the 20% of people who make it to the bottom of your page? Giving love to and optimizing your web content below the fold will give you more chances to convert the people who […]

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