4 Ways to Tell Better B2B Customer Stories for Food Brands

What can you do as a B2B ingredient supplier or flavor developer to tell better customer stories? According to Innova Marketing Insights, six out of ten consumers worldwide care about understanding where their food comes from. And as a B2B marketer, your story is just as important to the overall narrative of food as the […]

Content Marketing Copywriting

What Food Tech Marketers Need to Create Great Customer Experience Case Studies

As marketing trends shift even further towards addressing the customer at every touchpoint in their buying journey, it’s even more important to produce content that speaks directly to them. Yes, you can create blog posts and videos. But there’s another piece of media that resonates with prospects—case studies. Creating great customer experience case studies starts […]

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