Meet the Copy Spotlight, the ultimate copy audit for business owners who want to focus on growth instead of troubleshooting their website, landing page or sales page.
Wake up knowing which parts of your site stop you from getting sales
and how to fix them.
Salvage your copy and lose the parts that are hindering your business more than helping it.
Copy Spotlight pinpoints what you’ve been struggling with on your website, landing page, or sales page.
For those times when:
- You can't articulate what customers do–or don't–want
- You worry your site isn't as pro as your competitors
- Your messaging sounds like someone with good intentions but little experience wrote it
- You want to optimize your existing copy but don't know where to start
- Your pages have a lot of feel-good messaging that says very little
- You get back copy from a freelancer marketplace or generative AI that reads like a dictionary entry
This copy audit does more than tell you to change the button from green to red. It reveals the holes in your core messaging and optimizes it for conversion.
Copy Spotlight digs deeper into your site's text than a miner in a gold mine because it:
- Uses a proven framework and data—not guesses
- Evaluates your website, landing page, or sales page based on user experience and web design best practices
- Provides a strategic copy roadmap that makes sense for your customers, not Google
- Gives you referenceable materials to incorporate into other parts of your marketing
- Points out the exact messaging in your digital copy that is–or isn't–working
- Takes information about your business and its customers to make your online messaging stickier and more relevant
Finally, get the “why” behind “You need to make this change.”
I’m Teni Hallums, the creator of Copy Spotlight. I’m also a digital messaging strategist who’s spent over a decade helping businesses sell more physical and digital products.
My goal is to take the frustration out of website optimization.
And because you’re here, you’re probably very familiar with that feeling.
So let’s fix that and help you stop giving agencies and marketplaces free passes to give you copy that doesn’t do anything for your revenue.
Instead, you’ll get step-by-step feedback based on tried and true optimization best practices.
The ones that make the most critical copy, the very thing customers judge your website, landing page, or sales page on, airtight for your business.
You get more from Copy Spotlight than a PDF. You get a concrete plan.
In seven days, you can get past those dark times when everything you tried before didn’t work. You’ll finally understand why your messaging isn’t pulling its weight and how to optimize it so you can haul in the sales you’ve longed for.
Here’s how Copy Spotlight works:
Step 1 - Sign up for an audit
Click the “Optimize my site” button to start your Comprehensive Copy Audit.
Step 2 - Answer a few questions
Fill out a questionnaire about your business and customers.
Step 3 - Your copy audit begins
I’ll comb through your copy to optimize headlines, subheads, CTAs, and other critical messaging causing friction for your customers.
Step 4 - Your finished audit hits your inbox
A personalized copy audit lands in your inbox 7 days after you complete the questionnaire with an invite for a 30-minute video call to discuss it further.
Step 5 - Hop on a follow-up video call
We’ll meet one-on-one for a 30-minute video call where you can ask questions about your personal copy audit.
Step 6 - Put those recommendations to work
Take the feedback provided in your audit and implement them into your website, landing page, or sales page.
And, boom! By the end of the audit, you’ll have a clear guide with a breakdown of copy pointers you can review again and again because you’ll get the following:
One 45–60 min video copy audit with actionable, detailed recommendations you can apply immediately.
Transcript of the video walkthrough.
A one-page summary of copy suggestions for your key messages.*
A 30-minute video call to answer any questions you have about your copy audit.
*By the way, this audit isn’t a complete rewrite of your website copy. Copy Spotlight optimizes your headlines, subheads, intro copy, and CTAs–the key messages your customers see when they land on the page.
Get conversion-focused feedback you can use word for word to ignite sales.
Replace “I have no idea where to start fixing my company’s copy” with the done-for-you audit, telling you which messaging needs to stay or go. Copy Spotlight includes a personalized, in-depth analysis you can review anytime.
Comprehensive Copy Audit
Identify where your copy causes problems and stops people in their tracks.
One-time payment
$997
- On-demand access
- Personalized recorded video audit
- Video transcript
- Copy recommendation summary
- 30-minute live video Q&A session
- 7-day dedicated copy review
Copy Spotlight recommendation guarantee
Copy Spotlight Recommendation Guarantee
If I can’t provide at least 10 ways to improve your website, landing page, or sales page copy in 7 business days, I’ll give you a full refund. No questions asked.
“Thank you for working through these edits, comments, and suggestions! I see what you are saying in a lot of the areas, and I agree that these elements need to change to support our goals. Thanks again for making your recommendations so easy to understand.”
Kyle Strahl
CEO, KEYLAY Design
Yep, your audit starts as soon as you fill out the questionnaire. And other commonly asked questions.
What forms of payment do you take?
You can pay for your Copy Spotlight audit via credit card through secure checkout.
When do I get my audit back?
Your personalized copy recommendations land in your inbox 7 business days after completing the questionnaire about your business. The audit begins once you fill out this form.
What if I have questions once I get the audit back?
No worries. Your audit includes a live, 30-minute Google Meet call where you can get clarification about the suggestions provided in the audit.
How many pages can I send you to review?
For the Comprehensive Copy Audit, you can submit up to 3 URLs from your website, landing page, or sales page. (or a combo of all three)
Do you offer any refunds?
There is a money-back Copy Spotlight Recommendation Guarantee if the audit doesn’t produce at least 10 ways to optimize your copy. Outside of this, no refunds are given due to the nature of the work involved with this service.
Do I have to submit a live site?
Nope. You can submit your site copy as a Word doc or wireframe if you’re in the middle of a redesign or relaunch.
Does the audit include rewriting my site, landing page, or online shop?
Copy Spotlight allows you to optimize your most important messages, but it’s not a total rewrite of your website, landing page, or sales page copy.
How do I schedule the follow-up Zoom or Google Meet call?
You’ll receive a Calendly link emailed along with your audit materials. From there, you can choose a time that works best for you.
You had no idea where to start optimizing your copy. Now you do.
Imagine having a trained set of eyes on your website, landing page, or sales page copy, searching for what’s tripping up your customers. Well, you don’t have to anymore.
You have a messaging strategist on your side so you can stop the overwhelming feeling of being underwhelmed by your copy–and sales.
This audit pulls apart your existing copy and views it through the lens of your customers. In the end, you’ll get a detailed analysis with examples of what makes sense to keep, optimize, or toss.
Comprehensive Copy Audit
Identify where your copy causes problems and stops people in their tracks.
One-time payment
$997
- On-demand access
- Personalized recorded video audit
- Video transcript
- Copy recommendation summary
- 30-minute live video Q&A session
- 7-day dedicated copy review
Copy Spotlight recommendation guarantee
Copy Recommendation Guarantee
At least 10 ways to optimize your copy and page or your money back.