Long-form SEO Content: The Next Big Thing for Food Tech Brands

There’s a shift in content marketing, and I’m pretty jazzed about it. More companies are focusing on creating long-form SEO content. When it’s done right and with the audience in mind, the results can exponentially benefit your food tech brand. When it’s not, then you’re stuck with weak copy. It won’t do much to bring […]

Content Writing Marketing History

The Origins of Eco-Friendly Terms in Green Marketing

“I like good, strong words that mean something…”- Louisa May Alcott, Little Women There’s a lot of focus on targeting consumers in the Western world and emerging markets with eco-friendly messaging. And much of it sounds, well, the same. After a while, words like “environmentally-friendly” or “organic” can become white noise to people when they’re […]

Content Writing Copywriting

4 Ways to Tell Better B2B Customer Stories for Food Brands

What can you do as a B2B ingredient supplier or flavor developer to tell better customer stories? According to Innova Marketing Insights, six out of ten consumers worldwide care about understanding where their food comes from. And as a B2B marketer, your story is just as important to the overall narrative of food as the […]

Nurturing Customer Relationships

Food Matters Live 2020: A Review of Clean Label Food Trends

Recently, I “attended” the Food Matters Live 2020 virtual conference. It was two days of listening to the top minds in the food industry discuss clean label food trends and consumer messaging. Hopefully, next year the state of the world will be a little less volatile (looking at you, Covid), and this will be an in-person conference […]

Content Marketing

5 B2B Content Marketing Expectations in need of a Reality Check

There’s a troubling trend that I’ve noticed when it comes to content marketing. The expectations decision-makers have don’t match up with reality. They know that they need it, but either have small teams who can’t do everything or don’t invest enough in building long-term relationships with their audience. Today, I wanted to look at and […]

Content Marketing Content Strategy Content Writing

A Good Digital Strategy: What Food Tech Brands and Suppliers Need to Create One

Let’s go on a trip. In this case, we’re going to see what it takes to create a good digital strategy. If you had a choice to go anywhere right now, where would you go? Bali? The Bahamas? Maybe Barcelona? Imagine what it looks like once you arrive. You’re surrounded by new sights, sounds, and […]

Content Marketing Nurturing Customer Relationships

Why Ingredient Suppliers Need to Use Sustainability as a Marketing Tool

A few days ago, I listened to an episode of the Table Talk podcast from Food Matters. They interviewed Michelle Coluccio, International Sales Director at Connoils, producer of specialty oils and oil powders. While listening to the podcast, Michelle said something that stuck out. It inspired this post. She’s right. Manufacturers look for ingredient suppliers […]

Content Marketing Nurturing Customer Relationships

7 Ways to Repurpose Your Food Industry Case Studies

Food industry case studies help build a solid foundation with customers to allow them to see the benefits of using your products. And personalizing the customer’s experience is now more important than ever. I’m going to assume that you already know what makes a great case study. So instead, let’s talk about how important this […]

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