Long-form SEO Content: The Next Big Thing for Food Tech Brands

There’s a shift in content marketing, and I’m pretty jazzed about it. More companies are focusing on creating long-form SEO content. When it’s done right and with the audience in mind, the results can exponentially benefit your food tech brand. When it’s not, then you’re stuck with weak copy. It won’t do much to bring […]

Content Writing Copywriting

4 Ways to Tell Better B2B Customer Stories for Food Brands

What can you do as a B2B ingredient supplier or flavor developer to tell better customer stories? According to Innova Marketing Insights, six out of ten consumers worldwide care about understanding where their food comes from. And as a B2B marketer, your story is just as important to the overall narrative of food as the […]

Content Marketing

6 Underused Tips to Make Your Thought Leadership Content Better

Thought leadership articles are among the strongest tools to include in your content strategy as a food technology marketer. They help to position your company as an expert and authority in the industry. And getting it right is a fine art. It starts by showing authenticity in every article. Let’s talk about a few ways […]

Content Marketing Content Writing

17 Ways to Blow Out Your Food Tech Content When You Need Ideas

It happens. You’ve got one idea and feel like you’ve exhausted every take on it. But what if there was a way to keep going and find a fresh angle on a topic? You don’t always have to reinvent the wheel, which is especially true for food tech content. If you have a strong idea, […]