• Home
  • Process
  • Services
  • About
  • Contact
  • Home
  • Process
  • Services
  • About
  • Contact
Content Marketing

6 Underused Tips to Make Your Thought Leadership Content Better

Thought leadership articles are among the strongest tools to include in your content strategy as a food technology marketer. They help to position your company as an expert and authority in the industry.

And getting it right is a fine art.

It starts by showing authenticity in every article.

Let’s talk about a few ways to create stronger thought leadership content that’s genuine, approachable, and helps you emerge as an authority decision-makers turn to.

Use Clear, Straightforward Language

Take a hard look at what you’ve written. Does the text feel forced and full of industry jargon? If so, refine it by replacing those buzzwords with conversational language. Write the way that you speak. Use terms that people can easily understand, so they won’t be turned off by content that feels stuffy or presumptuous.

Put Effort Into Subheads & Captions

While writers tend to agonize over creating the perfect headline, why not put the same effort into subheads and captions? They not only benefit your online content from an SEO perspective, but they are what help keep readers moving through the page. You want people to stay interested in every word you wrote, not some of them.

Make Your Quotes Count

When used the right way, quotes provide an emotional punch to reinforce your message. If you’re thinking of incorporating the wise words from famous figures, choose them wisely. Cite people who make a point that backs up your message. Throwing quotes into your content because they sound good is only known as one thing—filler.

Stay on Point

The last thing you want to do is present a problem and drift off into a completely different topic, or worse, a far-flung tangent. Strong content provides solutions. These pieces are meant to display your ability to present actionable information to readers. While you can write an opinion about what’s happening in the industry, you still need to explain how your approach would solve the initial problem.

Use Optimistic Words to Capture People’s Attention

Part of developing an amazing headline involves choosing the right words. It’s tempting to use terminology centered around the “seriousness of business.”

Terms such as ‘pain points,’ ‘perform,’ ‘challenges,’ and ‘hurdles’ tend to be overused corporate buzzwords, and building them into your headline may set up your article for getting lost in the flurry of content online.

On the other hand, words such as ‘forward-thinking,’ ‘progress,’ ‘further,’ and ‘outlook’ strike more of a fresh, positive tone. They also help make your content stand apart from the traditional business-speak.

Understand This is Not a Sales Pitch

Thought leadership pieces are unpretentious conversations with the reader. They serve as an opportunity to expose them to a new perspective, deliver a unique solution, or explain sustainable practices. While it’s part of the overall content marketing strategy, thought leadership pieces are not the same as outright marketing content. So aim for your articles to act as a well of valuable, actionable information without the hard—or even soft—sales pitch.

Authenticity Builds Authority

Thought leadership content needs to focus on building a genuine rapport with the reader. You’re educating them and guiding people towards making decisions about your company. As you continue to gain recognition, each piece of content produced will only solidify your expertise as an authority in food innovation.

Need help with your food or ingredient brand’s digital content?

You’re in the right place. Let’s talk about your next campaign.

Email Me

facebookShare on Facebook
TwitterTweet

View all posts by Teni

17 Ways to Blow Out Your Food Tech Content When You Need Ideas
What Food Tech Marketers Need to Create Great Customer Experience Case Studies

Post a comment Cancel reply

Your email address will not be published. Required fields are marked *

About Me

Hi there, I’m Teni! If you’ve made it here, you obviously enjoy food, health, and content, right? Here you’ll find musings on how B2B food and beverage businesses can tell better stories that resonate with their readers. Heck, you might even find a few pop culture references from the ’80s and ’90s sprinkled in here too. Oh, who are we kidding? You will.

MORE ABOUT ME

Facebook
fb-share-icon
Twitter
Tweet
LinkedIn
LinkedIn
Share
Recent Posts
  • Long-form SEO Content: The Next Big Thing for Food Tech Brands
  • The Origins of Eco-Friendly Terms in Green Marketing
  • 4 Ways to Tell Better B2B Customer Stories for Food Brands
Categories
  • Content Marketing
  • Content Strategy
  • Content Writing
  • Copywriting
  • Marketing History
  • Nurturing Customer Relationships
  • SEO Writing
  • Social Media Marketing
Tags
Case study Consumer Trends Content Customer Food Industry Green Marketing Marketing Social Media Strategy Sustainability Writing
Scroll
  • Cookie policy
  • Impressum

Email: hello@tenihallums.com

© 2022 Teni Hallums

Manage Cookie Consent
Sadly, there are no freshly baked cookies here. The only ones we're serving around here help optimize this website.

 

 

 
Functional cookies Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}