Better offer optimization starts by fixing the sales and marketing gap

It’s been long said that there’s a disconnect between sales and marketing teams. Some might even call it a deep chasm. There’s a common belief that if these two groups are in the same building, they’ll suddenly be in alignment. But this usually isn’t the case. And this disconnect leads to weaker messaging and offer positioning […]

Start with Voice of Customer data to communicate your value as a manufacturer

Manufacturers continue to struggle with communicating value-added products to customers. There are a few reasons behind this, with poor data collection being one of them. This problem is notorious for leading businesses astray because insufficient data gives you a false sense of your customer’s needs. Not only is it harder to sell to your customers, but it […]

Are your product offers as innovative as you think?

It’s tempting to call yourself a leader in product innovation. And when your products align with your core competencies, it makes sense to shout it from the rooftops. But getting there means understanding what you’re selling and the audience coming to buy it. The danger of calling your business a product leader is that you […]

What If Personal Space Online Leads to Better Personalized Experiences?

I remember going to dinner with my now husband, who was about to fly back to Europe. We only had a few precious hours before I had to take him to the airport. On the way, we stopped at one of the top-rated Thai restaurants in the city, which was family-owned. We sat down, and […]

How to remove millennial B2B buyers’ skepticism about suppliers’ sites

Some people still gravitate towards in-person meetings and phone calls because they appreciate the personal touch. But others, usually younger B2B millennial buyers, prefer a different approach. Research shows that these buyers prefer finding information on their own time and hate sales calls with reps. And since 74% of these buyers evaluate suppliers online, many of […]

Why Ingredient Suppliers Need to Use Sustainability as a Marketing Tool

A few days ago, I listened to an episode of the Table Talk podcast from Food Matters. They interviewed Michelle Coluccio, International Sales Director at Connoils, producer of specialty oils and oil powders. While listening to the podcast, Michelle said something that stuck out. It inspired this post. She’s right. Manufacturers look for ingredient suppliers […]

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