Food Matters Live 2020: A Review of Clean Label Food Trends

Recently, I “attended” the Food Matters Live 2020 virtual conference. It was two days of listening to the top minds in the food industry discuss clean label food trends and consumer messaging. Hopefully, next year the state of the world will be a little less volatile (looking at you, Covid), and this will be an in-person conference […]

Content Marketing Nurturing Customer Relationships

Why Ingredient Suppliers Need to Use Sustainability as a Marketing Tool

A few days ago, I listened to an episode of the Table Talk podcast from Food Matters. They interviewed Michelle Coluccio, International Sales Director at Connoils, producer of specialty oils and oil powders. While listening to the podcast, Michelle said something that stuck out. It inspired this post. She’s right. Manufacturers look for ingredient suppliers […]

Content Marketing Nurturing Customer Relationships

7 Ways to Repurpose Your Food Industry Case Studies

Food industry case studies help build a solid foundation with customers to allow them to see the benefits of using your products. And personalizing the customer’s experience is now more important than ever. I’m going to assume that you already know what makes a great case study. So instead, let’s talk about how important this […]