Optimize your website copy to convert readers below the fold

It’s all about what’s above the fold, right? According to many studies, that’s what most website visitors care about. But what about the 20% of people who make it to the bottom of your page? Giving love to and optimizing your web content below the fold will give you more chances to convert the people who […]

How to eliminate customer friction in your offers

What exactly defines customer friction online? Well, it’s pop-ups interrupting a reader’s flow, website features that frustrate, and confusing or misleading text. This friction prevents your customers from doing what they need to do to convert on your site. But one thing that doesn’t get much attention is the customer friction points that appear when […]

Why ask why? A starting point to optimizing your offers

In the study titled “Compliance Without Pressure: The Foot-in-the-Door Technique,” researchers showed that people need a reason to decline an offer, especially a reasonable one. It’s difficult for most people to reject it just because they don’t want to. But to get to the bottom of why potential customers resist an offer, you have to […]

B2B buyers are pretty damn frustrated with your site. Here’s how to fix it.

Homepages get a lot of love. But what about the pages between the homepage and checkout? Not focusing on optimizing them creates leaks in your funnel. These leaks ultimately frustrate your prospects who made it to your site. Half of the B2B buyers believe the e-commerce supplier sites they visit don’t live up to their expectations. So […]

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