A Good Digital Strategy: What Food Tech Brands and Suppliers Need to Create One

Let’s go on a trip. In this case, we’re going to see what it takes to create a good digital strategy. If you had a choice to go anywhere right now, where would you go? Bali? The Bahamas? Maybe Barcelona? Imagine what it looks like once you arrive. You’re surrounded by new sights, sounds, and […]

Why Ingredient Suppliers Need to Use Sustainability as a Marketing Tool

A few days ago, I listened to an episode of the Table Talk podcast from Food Matters. They interviewed Michelle Coluccio, International Sales Director at Connoils, producer of specialty oils and oil powders. While listening to the podcast, Michelle said something that stuck out. It inspired this post. She’s right. Manufacturers look for ingredient suppliers […]

6 Underused Tips to Make Your Thought Leadership Content Better

Thought leadership articles are among the strongest tools to include in your content strategy as a food technology marketer. They help to position your company as an expert and authority in the industry. And getting it right is a fine art. It starts by showing authenticity in every article. Let’s talk about a few ways […]